Black Friday subscriber pricing is open now.
Join our email list below, then use that same email at checkout to unlock Black Friday pricing on select Momentum and Persistence apparel. No promo code is needed.
Subscriber early access: Open now through November 26, 2026
Public Black Friday event: November 27–30, 2026
Already subscribed? You’re on the list. Use your subscribed email at checkout during early access so Shopify can recognize your eligibility.
Your Black Friday lineup
These prices apply automatically at checkout for email subscribers now through November 26, and for everyone November 27–30. Enter your subscribed email at checkout so Shopify can apply the offer. Cart totals may show regular prices until your subscriber eligibility is recognized at checkout. No code required.
| Style | Regular price | Event price |
|---|---|---|
| Momentum Tee | $78 | $44 |
| Momentum Tank | $68 | $38 |
| Momentum Short | $88 | $54 |
| Momentum Joggers | $128 | $78 |
| Momentum Unisex Half-Zip | $128 | $78 |
| Persistence Bra | $78 | $42 |
| Persistence Flowy Tank | $68 | $38 |
| Persistence Crop Tee | $68 | $38 |
| Persistence Legging | $118 | $68 |
| Persistence Bike Short | $88 | $48 |
Build your outfit: Momentum tee + short $98; Persistence bra + legging $110; Momentum half-zip + joggers $156. These totals include the event discounts, before shipping and tax.
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Event details
Subscriber early access is open now through November 26 at 11:59 p.m. Eastern. Public access begins November 27 at 12:00 a.m. Eastern. The event ends November 30 at 11:59 p.m. Eastern. Available sizes and colors may vary.
Event discounts apply to the listed styles only and may be used together across those styles. Welcome and other order discounts do not combine with this event. Standard shipping is $5.95 below $75 and free at $75 or more for the contiguous U.S. (48 states and D.C.), based on your merchandise subtotal after discounts and before tax. Other destinations and expedited services are charged at checkout. See our shipping and return terms. Sale items are excluded from returns under our current policy.
Ascent is our upcoming collection and will be introduced separately. It is excluded from this event.
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